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June 17, 2014

Symetra Expands Media Advertising Platform to Include ESPN

‘I just want to fly’ TV spot to launch during ESPN’s Wimbledon coverage
BELLEVUE, Wash.—Symetra Life Insurance Company expands its national consumer advertising platform this month with a new TV and digital media campaign on ESPN. The company’s “I Just Want to Fly” television spot will debut on June 23 during ESPN’s Wimbledon tennis coverage.

Symetra’s ESPN campaign will feature on-air advertising in high-profile televised sports events and programs, including Grand Slam tennis (Wimbledon, U.S. Open), Major League Baseball, golf majors (British Open), and SportsCenter. In addition, advertising will appear prominently on ESPN.com as well as on WatchESPN during its live coverage of Wimbledon and the U.S. Open tournament.

“Symetra is committed to continually growing our national brand through high-profile advertising in major sports media,” said Jim Pirak, Symetra’s senior vice president of Corporate Marketing. “Our successful experience with our Sports Illustrated ‘Rising Stars’ sponsorship, which began last July, convinced us to take our profile even higher by expanding our advertising with another great name in sports — ESPN. We’re excited to be aligned with these premier media partners as we build awareness of the Symetra brand.”

Produced by Seattle-based Copacino+Fujikado, Symetra’s I Just Want to Fly television and print advertising highlights how Symetra can help people reach higher and fly farther to achieve their financial goals. The TV commercial’s soundtrack features pop group Sugar Ray’s classic song performed by musician LeRoy Bell.

Sports Illustrated (SI) Rising Stars, sponsored by Symetra will return in July when the NFL and college football pre-seasons get underway. SI Rising Stars recognizes emerging talents in amateur and professional sports. Profiles of these up-and-coming athletes are featured in SI’s digital and print properties at the beginning of each season, with video profiles posted on SI.com/risingstars. Symetra ads will run in preview issues associated with each sport and on SI.com.

About Symetra
Symetra Life Insurance Company is a subsidiary of Symetra Financial Corporation (NYSE: SYA), a diversified financial services company based in Bellevue, Wash. In business since 1957, Symetra provides employee benefits, annuities and life insurance through a national network of benefit consultants, financial institutions, and independent agents and advisors. For more information, visit www.symetra.com.


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Contact(s):
Media Relations:
Diana McSweeney
(425) 256-6167
diana.mcsweeney@symetra.com  



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